Languages & SEO

Languages and SEO live under General. They are not separate workflow steps.

Languages

1. Open General → Languages.
2. Set the default language and any extra locales (path prefixes such as /ru).
3. Assign each Content section to a language (or all languages). Default-language packages stay on the default URL; they do not fill /ru.

The language switcher is configured under Visual & UI → Page layout. A one-language campaign can override that visibility on its traffic rule without changing locale URLs, hreflang, or RTL layout.

Visitor chrome (composer Send, footer headings, default badge, empty form labels) follows the URL locale. Service names, hours, plan names, custom CTA labels, and agent headlines stay operator- or instruction-authored.

Admin stays English.

After you add extra locales, Sync locale traffic rules on this tab creates path-prefix traffic rules for non-default languages and sets each rule’s Language to that locale. Campaign rules can also pick Language themselves (all languages, or one language). It does not replace campaign or returning-visitor rules. Those path-prefix rules are language URL compositions — Live surface previews them as a Language, not as a traffic-rule composition.

Plan-related feature. Creating those traffic rules is available on Starter or higher (Funnels & traffic rules). See Plans.

SEO

1. Open General → SEO.
2. Edit the default locale first.
3. Generate translations → review → Publish for other locales.

Plan-related feature. Generate translations and Refresh UI translations are available on Pro or higher (AI content generation). You can still edit SEO fields by hand on every plan. See Plans.

Visitor UI strings (header CTA, composer placeholder, message templates, footer and disclaimer, contact address) translate automatically on save when that feature is on. Refresh UI translations regenerates live overlays.

A traffic rule with a landing path can provide campaign-specific title, description, share image, and index control. Those values apply to the campaign path; project and locale SEO remain the defaults everywhere else.

Social profiles

Add official social profile URLs under General → Project Profile. They appear in supported footers, the Social links block, and search metadata.

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