Content & Funnels

Open Content & Funnels. This is workflow step 4.

A Funnel is a conversation path you configure here. Do not call it a playbook in the dashboard or in instructions you show operators.

Plan-related feature. Creating and saving Funnels is available on Starter or higher (Funnels & traffic rules). On Basic the Funnels tab shows an upgrade notice and create/save stay off. Creating content sections by hand is available on every plan. See Plans.

Sections first

1. Open Sections.
2. Create real content (about, services, pricing — whatever the site needs). The seeded landing hero alone does not complete this step.
3. Assign each section a language (or all languages). Landing visibility chooses where it first appears: the language landing, a traffic-rule landing, both, or hidden. Open the control and pick one option. Attach the section on a traffic rule before you can pick a traffic-rule landing.
4. Duplicate a section when you need the same tag in another language. Booking and contact-form widgets are the same on every language — duplicate when you want different copy on that language landing. If you do not duplicate, a conversation or Funnel button that asks for the other-language section still shows the widget.

The sections list remembers search, type, language, and traffic-rule filters in this browser. All sections can narrow the catalog to sections attached to a rule, or to sections that are not attached.

Suggestions from ingested data

After Data Sources has finished at least one ingest, Content & Funnels can suggest sections and Funnels from that content. Suggestions are review-only — nothing is created until you accept.

Suggest sections

Plan-related feature. Suggest sections is available on every plan after ingest. You still write or generate the copy yourself.

1. Open Sections.
2. Open Suggested (the count shows how many are waiting).
3. Click Suggest sections if the list is empty or stale. You need analyzable ingested pages or files first.
4. Review each card (name, type, evidence paths). Select one or more ideas, then Create selected to generate them together. The generation steps panel shows which section is in progress. Create section on a single card still opens that draft so you can edit it first. Dismiss removes that suggestion.

Already-covered topics stay out of the open list.

Suggest funnels

Plan-related feature. Suggest funnels and accepting a suggested Funnel are available on Starter or higher (same as Funnels). On Basic the Funnels tab stays behind the upgrade notice.

1. Open Funnels.
2. Click Suggest funnels after ingest.
3. Review the suggested path (name, steps, evidence). Select one or more ideas, then Create selected. Create funnel on a single card still accepts that one idea. Dismiss removes it.

Accepting a Funnel does not publish visitor behavior until you Save.

Generate section content

Plan-related feature. Generate content with AI is available on Pro or higher (AI content generation). On Basic and Starter you write section copy yourself; the dashboard shows an upgrade notice on the generate control. See Plans.

1. Open a content section (new, blank, or created from a suggestion).
2. On a block, use Generate content with AI (or Generate on a single field).
3. Wait for the draft. Review every line — generated copy is a starting point, not a publish.
4. Edit, then save the section.

Generation reads this project’s ingested pages, brand assets, and the block you selected. It does not invent a second knowledge base. Persona, pricing promises, and what the agent may say still belong in Agent Instructions.

Funnels

1. Open Funnels.
2. Create or edit a Funnel and assign the sections it should use.
3. When the project has more than one language, Funnel settings pick the single Language that Funnel is written in. Duplicate the Funnel to offer another language.
4. For a campaign, landing path, or returning visitor, open Traffic rules and pick this Funnel on the rule. Funnel settings show a read-only Preferred by list; they do not attach rules. Optional Sync locale traffic rules on General → Languages creates path-prefix rules only.
5. Save. You can save a Funnel while it is Disabled — visitors will not see it until you turn it on. Disabled funnels show a Disabled mark on the canvas switcher. If save fails, the message says which conversation button still needs a content section and how to fix it. Only enabled funnels must have a complete path before save.

Live surface

Live surface composition can preview a language URL or a traffic rule. Search or filter the composition select by language or traffic rule — the Live surface section rows themselves are not a searchable catalog. Each row has an On this landing switch for the composition you are previewing. All sections uses Landing visibility for language landing, traffic-rule landing, both, or hidden.

The select lists a traffic rule only when Content sections are attached to it. Funnel-only rules stay on Traffic rules; they are not a Live surface composition. Leftover language-path rules from Sync locale traffic rules stay on Language options — they are not listed as traffic-rule compositions. A disabled rule with attached sections can still be previewed.

• A language lists sections assigned to that language whose Landing visibility includes the language landing (or both). Leftover language-path attachments do not hide a language package.
• A traffic rule lists only the sections attached to that rule — the same set as Landing visibility for the traffic-rule landing (or both). Language-only sections stay off this list. That composition uses the attached landing hero, or no hero if none of those sections is a hero package. The language landing hero does not appear on this composition. Drag a section above the hero row to place it above the hero for visitors. If the rule is limited to one language, Live surface previews that language URL and lists attachments for that language.

Chat reply language stays in Agent Instructions.

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